The application of cellulose ether is very extensive, and the overall development of the national economy will directly drive the development of the cellulose ether industry. At present, the application of cellulose ether in China is mainly concentrated in industries such as building materials, oil drilling and medicine. With the application and promotion of cellulose ether in other fields, the demand for cellulose ether in downstream industries will grow rapidly.

In addition, the country’s increased investment in fixed asset construction and energy development, as well as the country’s urbanization construction, and the increase in residents’ consumption in housing, health and other fields, will all have a positive impact on cellulose ether through the conduction of construction materials, oil drilling and pharmaceutical industries. Industry growth produces an indirect pull. HPMC products are widely used in various fields of the national economy mainly in the form of additives, so HPMC has the characteristics of wide consumption and scattered consumption, and downstream end users mainly purchase in small quantities. Based on the characteristics of scattered end users in the market, HPMC product sales mostly adopt the dealer model.

PAC products are mainly used in the oil drilling and production industry. The customers are mainly large oil companies such as PetroChina, Sinopec, and CNOOC. The products are mainly sold directly in large quantities.

1. Product market status

(1)?Construction industry

①??Domestic market the construction industry is the largest consumption field of HPMC products, which are mainly used for embedding, surface coating, pasting tiles and adding them to cement mortar. In particular, mixing a small amount of HPMC into cement mortar can increase viscosity, retain water, retard setting and air-entrainment, and significantly improve the bonding performance, frost resistance, heat resistance, and tensile strength of cement mortar, mortar, and adhesives. Tensile and shear strength, thereby improving the construction performance of building materials, improving the construction quality and the efficiency of mechanized construction. In addition, during the production and transportation of commercial concrete, HPMC is an important retarder, which plays a key role in enhancing the rheology and water retention of commercial concrete. At present, HPMC is the main cellulose ether product used in building sealing materials.

The construction industry is the key pillar industry of my country’s national economy. From 2007 to 2013, the total output value of my country’s construction industry increased from 5.1 trillion yuan to 15.93 trillion yuan; the construction area of ??housing construction increased from 4.82 billion square meters to 11.3 billion square meters. According to the “Twelfth Five-Year Plan”, the total output value of the national construction industry will increase by more than 15% annually.

In recent years, although my country’s strict regulation and control measures on the commercial housing market have had a certain impact on the construction industry, the real estate market still maintains a steady growth trend. From 2007 to 2013, the newly started area of ??real estate development companies increased from 954 million square meters From 2007 to 2013, the annual growth rate of newly started commercial real estate area reached 19.54%.

In November 2012, the state clearly stated that rural urbanization should be a key task to improve the quality of urbanization. In 2011, my country’s urbanization rate was 51.27%, which was far lower than the 70-80% urbanization rate in developed countries. Therefore, the development of rural urbanization in my country will bring huge development space for construction and other related industries. In addition, the government’s strong investment in infrastructure and fixed assets, as well as the large-scale start of affordable housing across the country will also provide sufficient impetus for the growth of the construction industry. According to the plan of the Ministry of Housing and Urban-Rural Development during the “Twelfth Five-Year Plan” period, from 2011 to 2015, my country will build 36 million units of affordable housing, and the coverage rate of urban housing security will reach more than 20%, and the total investment in urban housing construction alone will reach 3.6 more than one trillion yuan.

The “2014-2019 China Pharmaceutical Food Grade Cellulose Ether Market Monitoring and Investment Prospect Analysis Report” released by China Industry Information Network shows that HPMC is an important additive for cement mortar and commercial concrete for construction. requirements are closely related. From 2008 to 2013, my country’s cement production increased from 1.383 billion tons to 2.404 billion tons; commercial concrete production increased from 294 million cubic meters to 1.143 billion cubic meters.

With the increasing emphasis on urban environmental protection, relevant departments such as the National Development and Reform Commission, the Ministry of Commerce, and the Ministry of Housing and Urban-Rural Development have promulgated and implemented a series of regulations on the use of commercial concrete. According to the government’s “Notice on Prohibiting On-Site Mixing of Mortar in Some Cities within a Time Limit”, as of July 1, 2009, commercial concrete must be used in 127 major cities across the country. At present, more than 300 cities across the country have introduced relevant policies for the use of commercial concrete. With the rapid promotion of commercial concrete, the market demand for HPMC will also grow rapidly.

Cellulose ether belongs to fine chemical products, and the segmented industry lacks accurate and effective market statistics. The construction industry is the most important application field of HPMC products in cellulose ether. According to the growth data from 2007 to 2013, combined with the national “Twelfth Five-Year Plan” development plan and policy factors such as rural urbanization construction and affordable housing construction, the future HPMC products still have a lot of room for market development.

①?International market

From a global perspective, emerging economies are accelerating urbanization and infrastructure construction driven by rapid economic development. Take India as an example. As an economy among the BRICS countries whose economic development rate is second only to China and the country with the second largest population in the world, its urbanization rate in 2010 was only 30.1%. In 2012, Accenture, a well-known international consulting firm, predicted that in the next ten years, benefiting from factors such as the acceleration of urbanization, the holding of large-scale events such as the Olympic Games and the World Cup, and the increase in the number of super-large cities in the world, the growth rate of the construction industry in emerging countries will far exceed that of developed countries. Countries, the scale of the global construction industry in emerging markets will increase to 6.7 trillion US dollars, of which the market in developing countries will grow by 36%. The huge growth prospects of the construction industry in India, Brazil, South Africa, Russia, Southeast Asia and other countries and regions will provide broader development opportunities for my country’s cellulose ether enterprises.

(2)?Oil drilling industry

In the process of oil drilling, drilling fluid (also known as “drilling mud”) plays an important role in carrying and suspending cuttings, stabilizing the well wall and balancing formation pressure, cooling and lubricating drill bits and drilling tools, and transmitting hydraulic power. Therefore, maintaining the appropriate humidity, viscosity, fluidity and other indicators of drilling fluid is very critical to oil drilling work. As a thickener, rheology modifier and fluid loss reducer in drilling fluid, PAC plays the roles of thickening, lubricating the drill bit, and transmitting hydrodynamic force. Due to the large differences in geological conditions in oil storage areas, it is difficult to drill wells in areas with complex geological conditions, and the use of PAC has also increased significantly.

The oil drilling engineering service industry market is greatly affected by global exploration and development investment, and more than 40% of the global exploration and development investment is used for oil drilling engineering services. The global drilling service market size was US$121.3 billion in 2007, and it is predicted to be US$262 billion in 2013. Under the background of rapid economic growth in my country, oil consumption has increased significantly, and the oil drilling engineering service industry has developed rapidly. Among the three major oil companies in my country, PetroChina owns engineering and technical service companies such as Western Drilling, Great Wall Drilling, Bohai Drilling, and Chuanqing Drilling. Its business covers major domestic oil fields and overseas oil fields. The development of oil fields in North Africa and the Middle East is vulnerable to changes in the local political situation Influence, and then affect the use of PAC products; Sinopec and CNOOC mainly focus on domestic oilfield development, and the demand for PAC is relatively stable.

From 2007 to 2013, my country’s oil consumption increased from 369 million tons to 498 million tons. According to the statistics of the annual reports of PetroChina, Sinopec, and CNOOC, from 2007 to 2013, the exploration and development capital expenditures of the three oil companies increased from 216.501 billion yuan to 411.403 billion yuan. Spending has fallen.

At present, my country regards the oilfields and offshore oilfields in the western region as the focus of oil development, and increases the exploitation of old oilfields. Due to the special geological requirements of the above-mentioned oilfields, the amount of drilling engineering is relatively large, and the consumption of PAC products also increases accordingly. my country’s “Petroleum and Chemical Industry “Twelfth Five-Year” Development Plan” plans that the petroleum industry will grow by 10% during the period from 2011 to 2015, which will also promote the growth of the market demand for PAC.

(3)?Pharmaceutical accessories industry

Nonionic cellulose ethers are widely used in the pharmaceutical industry as pharmaceutical excipients, such as thickeners, dispersants, emulsifiers and film-forming agents. It is used for film coating and adhesive on tablet medicine, and it can also be used for suspension, ophthalmic preparation, sustained and controlled release matrix and floating tablet, etc. Because pharmaceutical grade cellulose ether has extremely strict requirements on product purity and viscosity, the production process is relatively complicated and there are many washing procedures. Compared with other grades of cellulose ether products, the collection rate of finished products is low, the production cost is high, and the added value of the product is relatively high.

At present, foreign pharmaceutical excipients account for 10-20% of the output value of the entire pharmaceutical preparations. Since my country’s pharmaceutical excipients started late and the overall level is low, domestic pharmaceutical excipients account for a relatively low proportion of the entire drug, about 2-3%. Pharmaceutical excipients are mainly used in preparation products such as chemical preparations, Chinese patent medicines and biochemical products. From 2008 to 2012, the total output value of pharmaceuticals was 417.816 billion yuan, 503.315 billion yuan, 628.713 billion yuan, 887.957 billion yuan and 1,053.953 billion yuan respectively. According to the proportion of my country’s pharmaceutical excipients accounting for 2% of the total output value of pharmaceutical preparations, the total output value of domestic pharmaceutical excipients from 2008 to 2012 was about 8 billion yuan, 10 billion yuan, 12.5 billion yuan, 18 billion yuan and 21 billion yuan.

During the “Twelfth Five-Year Plan” period, the Ministry of Science and Technology included key technologies for the development of new pharmaceutical excipients as research topics. In the “Twelfth Five-Year Development Plan of the Pharmaceutical Industry” issued by the Ministry of Industry and Information Technology, strengthening the development and application of new pharmaceutical excipients and packaging materials is listed as a key area for the development of the pharmaceutical industry. In accordance with the goal of an average annual growth rate of 20% in the total output value of the pharmaceutical industry in the “Twelfth Five-Year Plan” of the Ministry of Industry and Information Technology, the market size of pharmaceutical excipients will grow rapidly in the future, and at the same time promote the growth of the pharmaceutical grade HPMC market.

(4)?Paint and other industries

HPMC is used as film-forming agent, thickener, emulsifier and stabilizer in latex paint and water-soluble resin paint, so that the paint film has good wear resistance, leveling and adhesion, and improves surface tension and pH stability Sex, and compatibility with metal color materials, during the period from 2008 to 2013, the total output of my country’s coatings was 4.511 million tons, 9.139 million tons, 10.5381 million tons, 10.8309 million tons, 14.0728 million tons and 13.3898 million tons. Although affected by real estate regulation, the growth of my country’s architectural coatings output was limited in 2011, but with the enhancement of people’s awareness of environmental protection, the coatings industry will replace the previous chemical additives with environmentally friendly additives such as cellulose ether.

Cellulose ether belongs to a subdivided industry and lacks authoritative market statistics, making it difficult to conduct direct analysis. However, due to the wide range and importance of its application, the main downstream industries are construction, petroleum, medicine and other important industries of the national economy, and the demand is large and growing. Therefore, it can be judged that cellulose ether products have a large market demand and growth space. In addition, the urbanization construction, infrastructure construction and international oil development of foreign developing countries have provided a broad international market space for my country’s cellulose ether industry.