1. Competition among existing firms

As a non-ionic cellulose ether, hydroxypropyl methylcellulose has better performance than ionic cellulose ether in terms of thickening, emulsification, film formation, protective colloid, moisture retention, adhesion, and anti-allergy. , Widely used in oil field exploitation, latex paint, polymer polymerization, building materials, daily chemicals, food, pharmaceuticals, papermaking, textile printing and dyeing and other industrial sectors. With the acceleration of domestic urbanization, the demand for products will definitely increase year by year. There are vast rural areas in China, and downstream products will also increase growth. Improve product quality to resist fierce competition in the market. The demand will increase, but for the quality and cost performance requirements of HPMC products will also be higher. In the future, product quality and brand will become the focus of competition. Breaking through technical barriers and ensuring product stability will be the key to the sustainable development of the future market.

2. Potential Entrant Analysis

The consumption of cellulose ethers in bulk consumption fields such as detergents, coatings, construction products and oil field treatment agents accounted for more than 50% of the entire cellulose ether market, and the remaining consumption fields were very fragmented. The consumption of cellulose ether accounts for a small proportion of raw material consumption in these fields. Therefore, these terminal enterprises have no intention of producing cellulose ether but purchasing it from the market.

3. Raw material supply analysis

Domestic HPMC production generally uses refined cotton as raw material (some manufacturers have also begun to try to use wood pulp), and use domestic pulverizers to crush or directly use refined cotton for alkalization, and etherification uses binary mixed organic solvents in a vertical reactor To respond, the current raw material market supply is insufficient, which poses a threat to the market, which intensifies competition in the industry.

4. Demand factor analysis

HPMC has been used in the field of foreign building materials for decades, and there is no absolute substitute product. There is a large demand in the international market, but due to the production capacity and comprehensive advantages of foreign companies, most foreign manufacturers, especially European and American manufacturers, still mainly use the products of foreign companies. In recent years, domestic HPMC has obvious advantages in cost performance. With the increase of application research, the formulation of national industry standards, and the continuous improvement of product quality, it can almost completely replace imports and is widely used in the field of domestic building materials. Therefore, it is necessary to do a good job in the modification research and supporting technology research of HPMC in the future, and cultivate multi-directional advantages to keep up with the market development needs at home and abroad.

5. Production factor analysis

HPMC production and technological progress are endless, and the requirements for product quality are also constantly improving, and the variety is constantly increasing, and some manufacturers are also diversifying their products, that is, in HPMC-based manufacturers, other cellulose ethers are also added. To meet the development needs of the market and the application process, there are many such domestic enterprises, such as Shandong Rui Tai, Lu Zhou North, Shandong Head, Shandong Yi Teng and Everbright Technology, etc. are simultaneously carrying out 2-6 kinds of cellulose The production of ether, the increase of varieties, and the diversification of technologies and processes have also increased the impetus for the technological progress of enterprises.